I join many a travel blogger in dumping on Delta Airlines. It’s not that I like doing it, but they make it so darn easy. Case in point: Today, Delta Airlines announced it will no longer allow AwardWallet to track Delta SkyMiles. HT: View from the Wing, The Points Guy
If you’re not familiar, AwardWallet is an amazing website that allows members to track miles and points for every conceivable reward program in one place without having to remember a gazillion logins and passwords. If you don’t have an AwardWallet account, what are you waiting for? It’s free, and it has changed my life.
Already, American Airlines and Southwest refuse to allow AwardWallet to track their award programs, but I think this is an even worse decision for Delta . At the end of the day, travelers will transfer their loyalties if they are unhappy with a product, and there is already plenty for travelers to dislike about Delta from a god-awful website to poor award availability. With so many airlines and programs going the extra mile (pun intended) to win customers, there’s no reason to stay with a lackluster airline.
That’s what I did. When I first started playing the miles game, I focused on Delta miles as a fluke, but as I learned my way around this crazy game, I’ve switched my loyalty to United and the Star Alliance.
Good luck with your brilliant marketing campaign, Delta. Let me know how it all works out for you.